Competitive Strategies Employed by Retail Supermarkets in...

1. Proposed working title: Competitive strategies employed by Retail Supermarkets in the UK: A comparative study. 2. Research Background: This research background focuses on competitive strategies employed by retail supermarkets in the UK.This background will give a general idea as what to anticipate in the report on strategies approach of leading retail supermarkets of the UK. Retail strategy is an overall plan or the agenda of action that has to follow by the retailer to get the success in the retail supermarket competition. (Barmen, B. Evans, J. 2006).The retail supermarkets environment has become tremendous competitive in recent years .Top supermarkets like Tesco, Asda, Sainsbury and Morrison are heavily investing in†¦show more content†¦Ã¢Å¾ ¢ An attempt to identify which of them are most beneficial for the consumer. 7. LITERATURE REVIEW: My research is on competitive strategies employed by the retail supermarkets in the UK.The information on this topic has been published all over the books, news papers, online journals and web reports. I would like to review some of the most striking opinions given by some authors and my views on it. â€Å"We do not vary our retail offer in line with levels of local competition. We and all the other major grocery multiples have national strategies on pricing, branding, advertising, quality, range and services.† Commented by Tesco (Press association, 2007) I also agree with the author’s view above. Tesco which is number one retail supermarket in the UK decides their strategies by comparing their strong rival’s strategies. Now day’s customers have lot of choice to do shopping because of the competition between retail supermarkets in the UK. Most of the people choose to do shopping on the criteria of pricing, looking at brand and quality of goods and also service provided by the retail supermarkets. I also use same criteria to do my shopping. â€Å"Tosco’s attack on Sainsbury’s southern stronghold reflected a more aggressive store opening programmer. But he also said that Sainsbury, which will this week release interim results, could begin to feel the effects of the credit crunch if consumer worries about weekly shopping billsShow MoreRelatedThe Global Financial Crisis And Its Effects On The Supermarket Industry Essay1518 Words   |  7 Pagessubstitute, working more with equity capital, improving efficiency and re-structuring debt (Beaver and Ross, 1999; Laitinen, 2000; Pearce and Michael; 1997; Zehir, 2005). Studies shows several mitigating effects of the economic downturn in the supermarket industry. The oligopolistic nature of the market is significant. Large supermarkets have an established loyal customer base with and well-developed logistics. Private label goods became highly desirable, enabling consumers to buy the same products atRead MoreHrm on Tesco3698 Words   |  15 Pages| 2012 | | International and Comparative Human Resource Management Muhammad Rasool | Submitted By : Muhammad Rasool Student ID : L0288SASA1011 Module : International and Comparative Human Resource Management Semester : 6 Submitted To : Rajendra Kumar amp; Tatiana Pavlovsky [TESCO] | | Table of Contents S. No | CONTENTS | Page No. | 1 | Abstract | 3 | 2 | Introduction | 4 | Executive Summary | 3 | Background of theRead MoreTesco Analysis9055 Words   |  37 Pagessimply place your order and receive a non-obligatory quote within 20 minutes. We GUARANTEE that your order will be written by a professional writer with a UK degree, will be plagiarism free, will exactly match your specifications and quality standard, and will be delivered – by your deadline – via email. 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Sms Based E Notice Board Free Essays

string(38) " and has an integral SIM card reader\." Abstract The goal of this project is to design an embedded device which can control up to 8 devices by sending a specific SMS message from a cell-phone. This controller is extremely handy at places where we have to control the ON and OFF switching of the devices but no wired connection to that place is available. To implement this, a GSM modem is connected to a programmed microcontroller which would receive the SMS from a reference cell phone. We will write a custom essay sample on Sms Based E Notice Board or any similar topic only for you Order Now The control signal part of the received SMS is extracted and is changed to microcontroller-preferred format. In regular intervals, the modem would also send the local temperature We have selected GSM because the ubiquity of its standard makes international roaming very common between mobile phone operators, enabling subscribers to use their phones in many parts of the world. A PC which is connected to the micro-controller using a serial communication through RS232 can be used for monitoring and transmission of the control signals to the modem. The monitoring is also done by interfacing a LCD to the microcontroller. AT commands were used for controlling the functionality of modem. Main hardware requirements: Renesas SKP16C62P Starter Kit Plus This contains the micro-controller. (used for controlling the different external devices connected as per the SMS received ) GSM modem (GM28 from Sony-Ericsson) This GSM/GPRS terminal equipment is a powerful, compact and self contained unit with standard connector interfaces and has an integral SIM card reader. You read "Sms Based E Notice Board" in category "Papers" It is used for receiving the SMS from the mobile device and then to transmit to the Renesas SKP. A MAX232 chip This converter chip is needed to convert a TTL logic from a Microcontroller (TxD and RxD pins ) to standard serial interfacing for PC (RS232) A DB9 connector This takes the signals coming form the MAX232 chip to the PC. The typical applications of this serial modem is for developing a wide range of equipment like Security and alarms devices Monitoring and control devices Vending machines Utilities devices Fleet Management devices Embedded Project- ECE 5101 Page 3 2. Project Description Renesas SKP16C62P Starter Kit Plus Device 1 Device 2 MAX 232 Device 8 DB9 Connector DB9 Connector GM28 (GSM Modem with SIM card working in 850 MHz /1900 Hz) Antenna Computer (For displaying the received SMS) Figure 1: Block diagram of the project setup Initially the SMS is received from the person authorized to use this setup (destination) by the GSM modem (GM28) is transferred to the Renesas SKP16C62P SKP with the help of a MAX 232 chip. As per the AT commands given by the microcontroller to the modem, the control signal from the SMS is extracted and is used to control the devices connected to it. We have to convert the ‘septets’ of the phone to ‘octets’ because the micro-controller need bytes with 8 bits length ( The ‘septet’ is 1 byte with 7 bits length and ‘octet’ is 1 byte with 8 bits length). All this process is necessary to decode the message from SMS. A program (for extracting the control signal part from received SMS) is loaded into Renesas SKP16C62P SKP, and then the circuit is connected to the modem. The microcontroller now tries to read the SMS from the 1st memory location of the modem and it keeps trying again until the modem receives any (programmed for every one second). Before implementing the control signal part of the SMS, the modem extracts the number from the SMS and verifies if this number has the access to control the device or not. For controlling the devices, the message will be sent in hexa decimal format. The hex data is converted to the equivalent binary and the particular output is enabled. For example if the message is â€Å"AB† the equivalent binary is â€Å"10101011† this implies that the output 1, 3, 5, 7, 8 are enabled and the remaining ports are disabled. We have connected LEDs to the ports of microcontroller to show the output and their status indicates whether the ports are set to ‘ON’ or ‘OFF’. The microcontroller is also programmed to read the temperature from the thermistor every 15 minutes and to send a SMS to the destination number. Embedded Project- ECE 5101 Page 4 3. Device Description 3. 1. Renesas SKP16C62P Starter Kit Plus The SKP16C62P StarterKit Plus (SKP) is a low-cost environment for evaluating M16C/62P group of microcontrollers (MCU) and Renesas Technology America, Inc. software development tools. The SKP board provides an evaluation and development environment for the M16C/62P group of MCU. It has pushbutton switches, LED’s and LCD for user interface. Standard connector ports are available to expand the range of applications through the use of expansion boards, etc. The kit comes with an integrated software development environment, HEW (IDE, C-compiler, assembler, and linker), KD30 Debugger, and FoUSB (Flash-overUSBâ„ ¢) Programmer. A real-time, source-level debug environment is implemented using the KD30 debugging software with the RTA-FoUSB-MON Flash Programmer/In-Circuit Debugger (ICD). The Flash-over-USBTM (FoUSB) Programmer software, with the ICD, allows in-system programming of the M16C/62P flash MCU. The ICD and firmware provide a convenient USB (Universal Serial Bus) interface between the SKP16C62P board and the host PC. This interface reduces resource requirements on the M16C/62P MCU, allows faster code downloads and, can also be used with many other Renesas Flash MCU’s, SKP’s, and user’s target board. Figure 2: SKP16C62P System Connectivity (From the hardware manual of SKP16c62P ) Embedded Project- ECE 5101 Page 5 3. 2 GSM modem: (GM28 from Sony-Ericsson) Figure 3. a Figure 3. b Figure 3. c Figures 3. a, 3. b and 3. c show the different views of the GSM modem GM28 (From the Hardware Manual of GM28 Modem) The Global System for Mobile Communications (GSM) is the most popular standard for mobile phones in the world. It is the European standard for digital cellular service that includes enhanced features. It is based on TDMA technology and is used on 850/1900 MHz. We are using the GM28, a GSM modem from Sony-Ericsson. This is a powerful GSM/GPRS Terminal with compact and self-contained unit. This has standard connector interfaces and has an integral SIM card reader. The modem has a RJ9 connector through which a speaker and microphone can be connected allowing audio calls being established, but this feature is not utilized in this project as only data transfer is needed. Following are few technical details of the modem. Interfaces: †¢ Data: RS232 9–way (V. 28) †¢ Power and Extended I/Os: 5 – 32VDC (RJ11) †¢ Audio 4-wire Handset Interface (RJ9) †¢ Antenna: 50 (FME male) †¢ SIM card reader: 3V/5V interface with SIM detection Features: †¢ ME + SIM phone book management – read/write/find, call screening, groups †¢ SIM Application Toolkit Class 2 †¢ Real Time Clock †¢ Software upgradeable †¢ Audio control †¢ Fixed dialing number †¢ UCS2 16 bit data supported. Embedded Project- ECE 5101 Page 6 SMS features †¢ Supports both Text and PDU modes †¢ MT/MO CBM †¢ Cell Broadcast †¢ Concatenation – up to 6 SMS The TT4030 (SE-GM28) uses the following industry standard connectors to interface with the external application and the GSM network; †¢ †¢ †¢ †¢ †¢ RJ11 (plug-in power supply connector). RJ9 (handset audio connector) Integral SIM card reader. FME male (antenna connector). Sub-D socket, 9 pin (RS232 serial port). 3. 3. Power Connections All electrical connections to the TT4030 (SE-GM28) are designed to meet the standard air (4 kV) and contact (8 kV) discharge ESD tests, of EN 301 489-1. Figure 4 RJ11 connector as power supply to the modem (From the Hardware Manual of GM28 Modem) 3. 4. Antenna Connections The used antenna (Figure 4. a) operates at 850/1900 MHz which is suitable for transmitting and receiving of RF signals for the GSM modem (GM28) used. Some of the key features of this antenna are: †¢ Bandwidth is 280 MHz †¢ VSWR is +3. 0V Signal = 1 (HIGH) lt; -3. V Embedded Project- ECE 5101 Page 9 Pin No. Name Notes/Description 1 DCD Data Carrier Detect 2 RD Receive Data (a. k. a RxD, Rx) 3 TD Transmit Data (a. k. a TxD, Tx) 4 DTR Data Terminal Ready 5 SGND Ground 6 DSR Data Set Ready 7 RTS Request To Send 8 CTS Clear To Send 9 RI Ring Indicator Table 1 Pin description of a DB9 connector 6. GM28 in a Communicati on System Figure 10, Illustrates the main blocks of a wireless communication system using the TT4030 (SE-GM28). It also shows the communication principles of the system. The definitions in the figure are in accordance with the recommendations of GSM 07. 7. The MS (mobile station) represents the TT4030 (SE-GM28) modem plus SIM card. The modem excluding SIM card, is known as the ME (mobile equipment). The TE (terminal equipment) is a micro-controller and is a part of the application. Figure 10. a Main blocks in communication between the GM28 (modem) and the microcontroller (TE) (From the Hardware Manual of GM28 Modem) The end-to-end communication path to be established between the external telemetry/ telematics application and a remote terminal or host, via the GSM network is done through the serial communication. Serial data with flow control according to the RS232 signaling protocol operates between the modem and the external application. The modem performs a set of telecom services (TS) according to GSM standard phase 2+, ETSI and ITU-T. Control of the TT4030 (SE-GM28) is by the external application, via the RS232 serial interface, using a set of AT commands. The TT4030 (SEGM28) supports the full set of AT commands according to GSM 07. 05 and GSM 07. 07. It also supports an extended set of Ericsson proprietary AT commands to add extra functionality. Embedded Project- ECE 5101 Page 10 AT commands are used to operate the modem and have a broad range of Functions including: Configuring general parameters of the modem (SE-GM28) Setting up and controlling communications to and from the GSM Network Configuring the modem to communicate across the RS232 serial interface Obtaining GSM network status information. Figure 10. b Interface between the GM28 (modem) and microcontroller (TE) (From the Hardware Manual of GM28 Modem) The modem also supports the Voice, Data, Fax services but since these are not required for the current application, they are not taken into consideration as of now. . AT commands The AT command set is the fundamental interface with the modem. An AT command is simply a string of characters preceded by the AT prefix that is sent to the modem. The commands typically instruct the modem to perform some action or set some characteristic within the modem. The modem has two states: command state and on-line state. In command state, the modem will accept and re spond to AT commands. In the on-line state, the modem will transmit data, but ignore AT commands. Typically the modem is in the on-line state after dialing. AT commands has the following format: The command is prefixed with AT (Attention) The command is terminated by a carriage return (except the A/ command and escape sequence). The commands can be entered in upper case or lower case. The AT prefix can be in upper case or lower case, but both the A and the T must be the same case. Characters that precede the AT prefix are ignored. Multiple commands can be strung together on a single line and spaces may be included between commands but are not necessary. The command line interpretation begins upon receipt of the carriage return. These commands are used for request information about the current configuration or operational status of the mobile phone/modem and test availability and request the range of valid parameters, when applicable, for an AT command. Embedded Project- ECE 5101 Page 11 General Syntax of AT-Commands: Basic AT [=] [] Extended AT+= [] AT*= [] Read command AT+? AT*? AT? Test command AT+=? AT*=? Response command AT+ : AT* : Important AT command used to Test and Design: 1) ATD To dial a voice call from the modem. 2) AT+IPR To set the baud rate for the modem ( here for our application the baud rate is set as 9600) ) ATA To answer an incoming call. 4) AT+CHUP To hang up the initiated call. 5) AT+CFUN To set the phone functionality. Set to 0 to deactivate the modem. 6) AT+CLIP To identify caller number this command is set to 1 7) AT+CLIR For calling line Identification Restriction. 8) AT+CNUM To identify the subscriber number. 9) AT+CMGR To read the message at particular location . The location num ber is given as index. 10) AT+CMGD To delete the received message 11) AT+CMGS To send the message. 12) AT+CMGF To change the message format to PDU or Text mode. 13) AT+CMGL To see all the list of messages. 4) ATE To enable and disable command echo. 8. Installation and Functionality of modem To install this modem in the communication system to PC, the following procedure is adopted: †¢ †¢ †¢ Select the phone and modem options from the control panel. By browsing the disk for the modem drivers, the modem is selected and configured to a particular port through which it is connected to the PC. The terminal package like HyperTerminal is selected in the initial stage to check the functionality of the AT commands to control the GSM modem and later this hyper terminal is just used to monitor the serially received output. Hence finally a three way communication is established, the modem directly communicates with the micro controller to control the switching of devices externally and the hyper terminal package in PC is used just for monitoring the results (hence only receive and ground of connected to the PC). Embedded Project- ECE 5101 Page 12 †¢ †¢ The parameters for serial communication can be set in two ways; either by terminal equipment or by serial communication with the micro controller. It should be noticed that the DTR pin should be enabled high in the initial tage to turn-on the modem, for this flow control of hardware is to be taken and the communication initially is 115200 bauds/second with 8-n-1 configuration (i. e. 8-Data bits, Parity none and 1-Stop bit). Later the baud rate can be changed to 9600 bps through the AT command: AT+IPR = . The settings for the hyper-terminal should have the default input translation and ASCII setup, the emulation can be either VT100 (preferable) o r Auto-detect. To setup the serial port the following procedure has been followed: †¢ †¢ †¢ Select system from the control panel and thereby select the device manager in the hardware option. Now the exact serial COM port where the modem is configured is selected manually. Select port settings and then bits per second to get the exact baud rate. Now that the modem is configure it’s the task of setting up the volatile profile and enter the AT commands required to select the SIM memory and then extract the text message. Hence, serial communication is established between GM28 and the microcontroller using a DB9 connector with a level shifter (MAX232). A level shifter is connected between the microcontroller (SKP) and the modem/computer and null modem connection is connected for the DB9 connector. The above discussed points are depicted in the Figure 9. Figure 9 Circuit for connecting the microcontroller to the modem/computer Embedded Project- ECE 5101 Page 13 9. Short Message Service (SMS) The GSM GM28 Modem supports the following SMS services. Sending, MO (mobile-originated) with both PDU (protocol data unit) and text mode supported. Receiving, MT (mobile-terminated) with both PDU and text mode supported. CBM (cell broadcast message), a service in which a message is sent to all subscribers located in one or more specific cells in the GSM network. This feature is network dependent. SMS STATUS REPORT according to GSM 03. 40. SMS COMMAND according to GSM 03. 40. It should be noted that the maximum length of an SMS message is 160 characters when using 7- bit encoding. For 8-bit data, the maximum length is 140 characters. The Modem supports up to 6 concatenated messages to extend this function. Before we start working on the application design we should ensure the network subscription status Before the application is implemented, we must ensure that the chosen network provides the necessary telecommunication services. Else, the service provider should be contacted to obtain the necessary information. Since SMS features are used in this application, we have to ensure that these are included in the (voice) subscription. 10. PDU SMS format: There are two ways of sending and receiving SMS messages: by text mode and by PDU (protocol description unit) mode. We can switch from text mode to PDU mode and vice versa by selecting the AT+CMGF command. If AT+CMGF = 0 then PDU mode is selected and if the mode is 1 then text mode is selected. The text mode is just an encoding of the bit stream represented by the PDU mode. If we read the message on the phone, the phone will choose a proper encoding. An application capable of reading incoming SMS messages can thus use text mode or PDU mode. If text mode is used, the application is bound to the set of preset encoding options. In some cases, that’s just not good enough. If PDU mode is used, any encoding can be implemented. The PDU string contains not only the message, but also a lot of metainformation about the sender, its SMS service center, the time stamp etc. But as of now for our application we require the phone number of the caller for authentication and the length of the message and the text message which contains the binary message. Let us take a example for the text message of â€Å"abcdef†. This message contains apart from the basic text message a lot of redundant data (meta information about the sender). In PDU mode the SMS looks like: 07914140279542F7000B816187220731F700006010413283900A0661F1985C3603 In TEXT mode the SMS looks like: +CMGR: â€Å"REC READ†,†16782270137†³,,†06/01/14,23:56:1720†³,129,0,0,0,†+14047259247†³,145,6 abcdef Embedded Project- ECE 5101 Page 14 The octets of the PDU message contain lots of information, in the above example the PDU can be divided and different octets signify the following information: 07 Length of SMSC information. 1 Type of address of SMSC. 4140279542F7 Encoded Service center number. 00 First octet of SMS delivery message. 0B Address length of the sender message. 81 Type of address of the sender number. 6187220731F7 Sender number with a trailing F. (number is 16872270137). 00 TP-Protocol Identification Address. 00 TP-Data c oding Scheme. 601041328390 TP-SCTS Time stamp. 0A TP-User data length. 0661F1985C3603 Encoded Message â€Å"abcdef†. All the octets are hexa-decimal 8-bit octets, except the Service center number, the sender number and the timestamp; they are decimal semi-octets. The message part in the end of the PDU string consists of hexa-decimal 8-bit octets, but these octets represent 7-bit data. Basically the transformation of the septets to the octets is based on the GSM 03. 38 standard. This is helpful when we try to communicate with the PDU mode but if we use the CMGF command then text mode is activated to get the converted text message. So to get the message in the Text message we need to send the following commands AT+CMGF=1 to activate the text mode AT+CMGS=1 to check whether the modem supports the SMS message or not. AT+CMGR=I to read the message at the location I in the SIM card. 11. Code /*******************************************************************/ /* FILE :main. c DATE : Jan 2nd 2006 /* */ DESCRIPTION :Main Program To receive SMS from GM28 and to extract the control information part, then to control LEDs accordingly. Send the ambient temperature as SMS back to the user. AUTHORS: B. VAMSEE KRISHNA ; B. PRANEETH KUMAR */ /******************************************************************/ #include â€Å"skp_bsp. h†// include SKP board support package #include â€Å"string. h† void uartinit(); Embedded Project- ECE 5101 Page 15 unsigned char result; char sms_text[200],sms_msg[10],num_text[10]; unsigned int f,f1,t,time=0,k=0,count=0,p=0; /* Prototype declarations */ void mcu_init(void); // MCU initialization void main(void); void timer_init(void); void uartinit(void); int map(char); #pragma INTERRUPT rx_isr void rx_isr(void); /* DEFINE QUEUES*/ #define Q_SIZE (200) typedef struct { unsigned char Data[Q_SIZE]; unsigned int Head; // points to oldest data element unsigned int Tail; // points to next free space unsigned int Size; // quantity of elements in queue Q_T; Q_T tx_q, rx_q; int Q_Empty(Q_T * q) { return q-;gt;Size == 0; } int Q_Full(Q_T * q) { return q-;gt;Size == Q_SIZE; } int Q_Enqueue(Q_T * q, unsigned char d) { // if queue is full, abort rather than overwrite and return // an error code if (! Q_Full(q)) { q-;gt;Data[q-;gt;Tail++] = d; Embedded Project- ECE 5101 Page 16 q-;gt;Tail %= Q_SIZE; q-;gt;Size++; return 1; // success } else return 0; // failure } unsigned c har Q_Dequeue(Q_T * q) { // Must check to see if queue is empty before dequeueing unsigned char t=0; if (! Q_Empty(q)) { t = q-;gt;Data[q-;gt;Head]; -;gt;Data[q-;gt;Head++] = 0; // empty unused entries for debugging q-;gt;Head %= Q_SIZE; q-;gt;Size–; } return t; } void Q_Init(Q_T * q) { unsigned int i; for (i=0; iData[i] = 0; // to simplify our lives when debugging q-gt;Head = 0; q-gt;Tail = 0; q-gt;Size = 0; } void timer_init(void) { //Timer initialisation ta0mr = 0x80;//timer mode ta0 = 0x927C;//for 50 msec delay ta0ic = 0x03;//timer priority tabsr=0x01; // starting the timer Embedded Project- ECE 5101 Page 17 } int map(char c) { int a=(int)c; switch (a) { case 48: return(0); break; case 49: eturn(1); break; case 50: return(2); break; case 51: return(3); break; case 52: return(4); break; case 53: return(5); break; case 54: return(6); break; case 55: return(7); break; case 56: return(8); Embedded Project- ECE 5101 Page 18 break; case 57: return(9); break; case 65: //returns 10 if ‘A’ is entered return(10); break; case 97: //returns 10 if ‘a’ is entered return(10); break; case 66: //returns 10 if ‘B’ is entered return(11); break; case 98: //returns 10 if ‘b’ is entered return(11); break; case 67: //returns 10 if ‘C’ is entered return(12); break; ase 99: //returns 10 if ‘c’ is entered return(12); break; case 68: //returns 10 if ‘D’ is entered return(13); break; case 100: //returns 10 if ‘d’ is entered return(13); break; case 69: //returns 10 if ‘E’ is entered return(14); break; case 101: //returns 10 if ‘e’ is entered Embedded Project- ECE 5101 Page 19 return(14); break; case 70: //returns 10 if ‘F’ is entered return(15); break; case 102: //returns 10 if ‘f’ is entered return(15); break; default: break; } } #pragma INTERRUPT timer_a0 void timer_a0(void) // the timer is set for every 50 milliseconds How to cite Sms Based E Notice Board, Papers

Challenges of Mental Health Caregiving Research

Question: Discuss about the Challenges of Mental Health Caregiving Research. Answer: Introduction Recovery can be defined based on a given perspective. Recovery is the state of regaining and retaining hope, being in a position to understand ones abilities and disabilities, being in a position to engage in a productive life, identifying the social background of a person, knowing what life purpose is and embracing positivity in the sense of life. People have mixed experience regarding recovery (Rosenberg et al., 2013). To others, it promotes self-determination, social connections, and social justice while the other side has a view that mental recovery is only a state of being in a position to understand ones self-life without other definite accompaniments (Rosenberg et al., 2013). On the other side, it becomes difficult for many the people to gain an understanding of recovery principles (Talley Fricchione, 2014). Therefore, this essay seeks to explore a live story about Janet in an endeavor to make the people understand what recovery principles are and their role in enhancing menta l health (Leathard Goodinson-McLaren, 2007). The core aim of this essay is to make an analysis about Janets mental case after sexually abused at her age of ten to fifteen, a factor that made her severely distressed at the age of nineteen. Janet experienced many challenges while trying to seek medical attention when her situation about health worsened. It is during her second year of studies when her voice and feelings about how she had been abused sexually got worse (O'Hagan, 2015). The first challenge that Janet passed through has no attention from the medical practitioners. When she called them, their response was wanting; she could not get help regarding her issues which increased drastically leading to a poor concentration in class and other fields (O'Hagan, 2015). The challenges that mentally ill peoples experience results from the context of those who are supposed to help them. It becomes hard for them to recover basing the fact that they feel avoided and isolated. One of the mental health principles is dignity and respect (Rosenberg et al., 2013). When the mentally ill are not to their expectation, they tend to feel not respected, and their dignity had to lower. Therefore, recovery becomes difficult in establis hing in them. The accessibility of mental health care services is another challenge that makes a recovery difficult for the mentally ill individuals. Janet received a piece of advice that it would take the medical specialists three weeks before she received treatment, a factor that rendered her unsafe and that no one was willing to assist her to get out of her mental disturbance (O'Hagan, 2015). Having no attention from the specialists, Janet rang to the crisis team being humiliated and even feeling to commit suicide. However, the crisis team further tortured her feelings by telling her to make a cup of tea for herself. The case led to Janet taking drug overdose feeling isolated and that nobody cared about her situation (O'Hagan, 2015). An ambulance was called to take Janet to the hospital with the aim of rescuing her from a drug overdose. Attitude and human rights being one of the recovery principles could have been violated in one way or another basing on the fact that communications from the mentally disturbed cares should reflect being respectful for recovery to be reclaimed (Rapp Goscha, 2012). The evasion of those who are supposed to be helpful is another challenge that makes recovery of mental illness to be worst (Brown, 2012). When the nurses and the other health practitioners seem to avoid the patient, the mental health recovery principle of evaluating the recovery did not receive attention (Rapp Goscha, 2012). While in her hospital bed, Janet rarely got attention from any of the nurses for a piece of advice or for evaluation of how she recovered. She felt ignored and even felt paranoid, a factor which made her wake up one night and tapped windows of the office of the nurse (O'Hagan, 2015). The nurse worsened her feeling by evasively telling her to go back to her bed without taking any course of action (O'Hagan, 2015). Janet went back having been gloomy about how her future takes. She got back and associated with her colleague patients though she felt hatred towards being in the ward without any attention provided to her. On the other hand, some staff who were nice did not have an interest of how she felt and about how she might feel once she was discharged (O'Hagan, 2015). They have regarded as nice simply from the way they associated with the patients and how they showed interest in communicating softly to them. When Janet went to the occupational therapy some morning, she found there demeaning as well. She slept for almost a day because of the cause of drugs effects. From her negative perspective about the care that she received from the hospital, Janet felt worse and even lied to the nurses to discharge her from the hospital she was accustomed to attending (Talley Fricchione, 2012). Attitudes and rights to the mentally ill patients need attention and care. The fact that Janet preferred the discharge to continue with medical care would pose no solution to her mental problem. She resumed her studies after getting released upon her decision to fight her battle. However, the schools administration was not favorable to her as well. They seemed to concentrate much on what Janet had lost academically while in the hospital than the actual cause. Janet continued feeling worse but struggled with bitterness. On the other hand, her classmates avoided her. According to the mental health national recovery-oriented framework services, personal recovery is when one can create and contribute life in the community of choice, it is the situation with or without mental issues. From Janet story, it can one learns that, for one to recover from mental illness, there is stipulated strategy that should need embracing (O'Hagan, 2015). Firstly, the uniqueness of an individual is a factor that wills matters. Jane being able and ready to share her issue with her friend Emma and responding honestly to the mental test quiz, and the psychological experts, allowed her to fill whole again. Janet personality allowed her to express herself. Her persona enables the experts to identify and address her issue appropriately (Wrycraft, 2015). Jane had good friends, Emma among them was willing to help Jane, and she went out of her way to help Jane search for the mental school where she could get medication. Secondly, from the Janet story, it is stated that making real choices is the only factor that enables an individual to get the immediate care and recover quickly (O'Hagan, 2015). If it was not Jane choices to share story bothering her and making steps to report her issue with the mental personnel, she could have committed suicide or just succumb under heart attack. Making real choices and caring friends is very crucial, Janes friend Emma helped in giving Jane an idea of looking for online help, Emma was able to reason and make a swift decision (Talley, Fricchione, 2014). After Jane visiting rock up her situation was taken very well, and she was able to recover steadily. Thirdly, for a mental issue to improve one should be aware of what is right and have the right attitude. Attitude matters a lot in making decisions, a person with the right attitude in embracing the recovery process will regain without depression necessarily affecting them (Talley, Fricchione, 2014). A person with the right attitude towards life can communicate what the problem is and take affirmative action in the recovery process. Jane, in this case, was shown to have the right attitude towards sharing her issue to friends and the mental personnel, Jane was ready to look for solutions to her mental issues (Talley Fricchione, 2014). She took all the advice she was given by the medics and her friends, she felt whole again after the expert consulted her about the issue and given attention and medication. Attitude also contribute in instilling hope in an individual about the future life and the ability to live manfully Fourthly, Dignity and respect are one of the principles that determine how the patient gets treated by friends and the caretakers (Brown, 2012). Dignity and respect dictate in a way that an individual issue receives help. Individual who embraces this virtue can get assistance easily from friends; this is because when these people share their problems friends will handle them with enough attention and give them proper attention on the issue (Brown, 2012). The respect and dignity that the person receives in the mental hospital determine a lot how a person will respond to the services provided in the hospital. From jams, the story is clear that her reception by her friend in the hospital reception gave her hope and determination in solving her mental issue. The way Jane receives treatment from the experts gave her hope; she had felt that she was not the only one with the illness but there are many people with the same problem and even more having the problem than her. Also, Partnership and communication are one of the key factors in ensuring the success of the mental recovery process (Drennan Alred, 2013). Good communication process and partnership provides that the individual with a mental issue is assessed and ensured that the person is recovering successfully. From Jane story, a collaboration with the friends and the hospital attendance enable her to pass through smooth recovery process (Drennan Alred, 2013). Jane was free to share her feelings freely with the doctor, she enables the doctors to assess her state clearly, and she received appropriate advice. Jane gained information regarding a suitable communication network she was able to report her issues effectively and efficiently Lastly, evaluating the recovery process is the best step in ensuring a successful recovery. Individuals and their careers can way their improvement. The mental hospital was able to handle her mental issue because they had well-stored experience in dealing with the same subject. Conclusion The system of mental health is mainly responsible for the terrible state the mental problems. For example, Janets case worsened because the mental health care system ignored the mental illness recovery principles such as communication, attitudes and rights, dignity and respect and evaluation of recovery. On the other hand, the recovery based services are more convenient for the mentally ill patients compared to the mental health system where there is resistance to change (Rosenberg et al., 2013). The resistance to change in the mental care system is what makes the system to cause more challenges than solutions to the mentally ill. There is need to adhere to the principles of mental recovery to ensure that the mentally ill to feel a sense of care, and thus, stimulate their recovery. References Associate Editors Issues in Mental Health Nursing 2016. (2016).Issues in Mental Health Nursing. Associate Editors Issues in Mental Health Nursing. (2012).Issues in Mental Health Nursing. Board of Review,Issues in Mental Health Nursing. (2013).Issues in Mental Health Nursing. Brown,C. 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